Monthly Archive for October, 2010

Planes, cars and Blackpool.

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Channel 4 have been producing some of the most beautifully executed and conceptually coherent idents on television for nearly six years now.

Yesterday they introduced three new spots (well two if you don’t count the 3D spot) with the clear stand out being the epic airplane graveyard ident.

Again, an absolute triumph in branding and incomparable to local offerings. For the full set of Channel 4 idents stretching back to the beginning look here.

Aaron Sorkin interview.

Aaron Sorkin on The 7.30 Report.

Left wing or right wing? MSNBC leans forward.

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UPDATE: Fox News have responded with their own “Move Forward” spots.

American cable news network MSNBC recently unveiled a new slogan and brand positioning. Directed by Spike Lee, these new spots ask us to Lean Forward, and suggests that the “the future belongs to the fearless”.

Conceptually its a poignant and aspirational message, likely to be identifiable to those generally offended by Fox News. And while Jon Stewart isn’t thrilled with it, it’s hard not to like the idea, with comparisons to Think Different sure to arise.

Unfortunately I’m not sure the execution of these two promos, filled with stock footage and web clips live up to the gravity of the message trying to be conveyed.

Mad Men theme with lyrics.

The Mad Men theme with lyrics.

The man who walked around the world.

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For reasons I can’t entirely explain I find nothing quite as exciting as a good long take, whether its a trip through Russian history, or some college kids making a lip dub.

You can add to that mixed bag this masterful new commercial for Johnnie Walker, featuring actor Robert Carlyle delivering a five minute monologue about the history of the famous whiskey while walking through the Scottish countryside captured in one continuous take on the 40th attempt.