Monthly Archive for July, 2009

Death and decay at Fox Crime.

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Buenos Aires based agency Punga have taken a macro lens to the face of death in this creepy yet serene set of idents for Fox Crime.

How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

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On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.