The cinematic promise of BBC HD.

The BBC’s cinematic promo for the BBC HD service (7.4mb) >> To comment and see other videos visit www.idents.tv

Post author By John Beohm
Post date June 7, 2008
5 Comments on The cinematic promise of BBC HD.

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Fiona Bruce stars as the action hero, in this advert for the BBC HD service, available in the UK through Sky, Virgin, and Freesat, and now also available in Australia through Foxtel HD, with further international expansion expected.

The spot was developed by agency Fallon, and produced by Red Bee, and while the Antiques Roadshow inspired action sequences are fun and all, its the first few seconds with the BBC logo that most caught my attention.

– Thanks to Craig for the video.