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Fiona Bruce stars as the action hero, in this advert for the BBC HD service, available in the UK through Sky, Virgin, and Freesat, and now also available in Australia through Foxtel HD, with further international expansion expected.
The spot was developed by agency Fallon, and produced by Red Bee, and while the Antiques Roadshow inspired action sequences are fun and all, its the first few seconds with the BBC logo that most caught my attention.
– Thanks to Craig for the video.
5 replies on “The cinematic promise of BBC HD.”
Knew this would end up on here the moment I saw it 😉
Ah Fiona…. (sigh)
Yes, the first several seconds of the promo were striking indeed.
You can just see Deadringers having a ball on this – especially with Fiona in it. =P
Bran. Can you show me?
fix the noddy ident and the childrens bbc idents please