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This series of idents has been running for ages on the ABC. They update them now and then but you can still see ones that are years old get an airing, which is either a sign of longevity or continued budget cuts at Australia’s national broadcaster (which is completely ad free). All the promo’s end with the tag line “every *something*, everyones” ABC. In this case its “every twist”. The tag is a reminder that the ABC is owned by the taxpayers of Australia.
There haven’t been any real stand out versions of this ident, but whatever I can find I will post.
2 replies on “ABC’s twist.”
Those idents have been airing for a while. Since December 2002 in fact.
[…] I may not like the traditional ABC idents, but they do seem to know what their doing when it comes to promos. This new one for the corporation’s recently redesigned website is fantastic, and follows on the ‘Exercise Your Imagination’ and “painting with light” themes started online. […]