{"id":644,"date":"2008-01-14T21:16:58","date_gmt":"2008-01-14T11:16:58","guid":{"rendered":"http:\/\/idents.tv\/blog\/2008\/01\/14\/why-did-channel-nine-cross-the-road\/"},"modified":"2026-11-13T19:47:00","modified_gmt":"2026-11-13T09:47:00","slug":"why-did-channel-nine-cross-the-road","status":"publish","type":"post","link":"https:\/\/idents.tv\/blog\/2008\/01\/14\/why-did-channel-nine-cross-the-road\/","title":{"rendered":"Why did Channel Nine cross the road?.."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/idents.org\/312x89\/d24b296d8c9d4765935a120ed031ad7d.jpg\" border=\"0\" title=\"middleofthe9 - Twango\" alt=\"middleofthe9 - Twango\" width=\"312\" class=\"alignleft\" height=\"89\" \/><\/p>\n<p>> <a href=\"http:\/\/beohm.com\/identica\/nine\/9heartsTVapparently.mp4\">Quicktime H.264<\/a><br \/>\n(10.8mb)<br \/>\n> <a href=\"http:\/\/beohm.com\/identica\/nine\/9heartsTVapparently.m4v\">iPod Compatible<\/a><br \/>\n(7mb)<br \/>\n> <a href=\"http:\/\/idents.tv\/videos\/9heartsTVapparently.html\">Watch in Flash<\/a><br \/>\n(6.7mb progressive)<\/p>\n<p>&#8230;to get to the middle. And thus sums up my opinion of Channel Nine&#8217;s relaunch of their on-air look. One day a commercial network in Australia will do something interesting or a touch daring with their appearance, but today is not that day. The screenshot above is just one of the many generic images  that litter this video.<\/p>\n<p>To check out some genuinely innovative and creative idents have a look at <a href=\"https:\/\/idents.tv\/blog\/category\/uk-s4c-welsh\/\">S4\/C from Wales<\/a>, <a href=\"https:\/\/idents.tv\/blog\/2007\/04\/30\/the-bbc-one-idents-that-started-this-blog\/\">good od&#8217; BBC One<\/a>, the <a href=\"https:\/\/idents.tv\/blog\/2006\/06\/29\/four-to-the-floor-the-possibly-complete-collection\/\">always entertaining Channel 4<\/a>, or how about even <a href=\"https:\/\/idents.tv\/blog\/2007\/08\/15\/two-stunning-minutes-of-mtv\/\">MTV South America<\/a> or Australia&#8217;s <a href=\"https:\/\/idents.tv\/blog\/2006\/05\/28\/thanks-inkproject-my-200th-post\/\">SBS back when they played idents<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; to get to the middle (7mb) >> To comment and see other videos visit www.idents.tv<\/p>\n","protected":false},"author":50596,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[58],"class_list":["post-644","post","type-post","status-publish","format-standard","hentry","category-channel-nine","tag-nine"],"_links":{"self":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/users\/50596"}],"replies":[{"embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":1,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":4470,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/644\/revisions\/4470"}],"wp:attachment":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/tags?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}