{"id":643,"date":"2008-01-13T15:22:14","date_gmt":"2008-01-13T05:22:14","guid":{"rendered":"http:\/\/idents.tv\/blog\/2008\/01\/13\/digitalism-on-channel-four-with-max-headroom\/"},"modified":"2026-11-13T19:47:00","modified_gmt":"2026-11-13T09:47:00","slug":"digitalism-on-channel-four-with-max-headroom","status":"publish","type":"post","link":"https:\/\/idents.tv\/blog\/2008\/01\/13\/digitalism-on-channel-four-with-max-headroom\/","title":{"rendered":"Digitalism with Channel Four and Max Headroom."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/idents.org\/312x89\/83606e4861cb4dbb84d0404aea538788.jpg\" border=\"0\" title=\"maxheadroom - Twango\" alt=\"maxheadroom - Twango\" width=\"312\" class=\"alignleft\" height=\"89\" \/><\/p>\n<p>> <a href=\"http:\/\/beohm.com\/identica\/uk\/C4DigitalMax3.mp4\">Quicktime H.264<\/a><br \/>\n(13.3mb)<br \/>\n> <a href=\"http:\/\/beohm.com\/identica\/uk\/C4DigitalMax3.m4v\">iPod Compatible<\/a><br \/>\n(7.2mb)<br \/>\n> <a href=\"http:\/\/idents.tv\/videos\/C4DigitalMax3.html\">Watch in Flash<\/a><br \/>\n(7.4mb progressive)<\/p>\n<p>Like <a href=\"https:\/\/idents.tv\/blog\/category\/uk-channel-4\/\">everything Channel 4 does<\/a>, they&#8217;ve managed to make their digital switchover campaign that bit more creative then the <a href=\"https:\/\/idents.tv\/blog\/2008\/01\/13\/digitalism-with-channel-five-and-itv\/\">rest of the bunch<\/a>. Not only have they dug up bizarre eighties television icon <a href=\"http:\/\/en.wikipedia.org\/wiki\/Max_Headroom_%28character%29\">Max Headroom<\/a>, they&#8217;ve paired him with <a href=\"http:\/\/www.bbc.co.uk\/comedy\/theoffice\/characters\/profile_keith.shtml\">Ewen Macintosh<\/a> from The Office. <\/p>\n<p>Max Headroom made his television debut in 1985, the same year I was born, so the reference is going a little over my head. The BBC however <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/scotland\/7169674.stm\">refers to Headroom<\/a> as the &#8220;original digital TV star&#8221; which makes him and his claim that &#8220;the future is here&#8221; a highly original and wry choice for Channel 4&#8217;s campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the switch to digital with Max Headroom (7.4mb) >> To comment and see other videos visit www.idents.tv<\/p>\n","protected":false},"author":50596,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,27],"tags":[42,198,455,197,97],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-uk-channel-4","category-videos-promos","tag-channel-four","tag-digital-tv","tag-freeview","tag-max-headroom","tag-the-office"],"_links":{"self":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/users\/50596"}],"replies":[{"embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":1,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/posts\/643\/revisions\/1158"}],"wp:attachment":[{"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idents.tv\/blog\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}