Tag Archive for 'syfy'

Out with the Sci, in with the Fy.

> Quicktime H.264
(3.9mb)
> iPod Compatible
(1.5mb)
> Watch in Flash
(1.3mb progressive)

> Quicktime H.264
(4.4mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(1.7mb progressive)

While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.

Sci Fi Australia launches CCTV inspired idents.

> Quicktime H.264
(47.3mb)
> iPod Compatible
(2.9mb)
> Watch in Flash
(2mb progressive)

> Quicktime H.264
(36.7mb)
> iPod Compatible
(2.9mb)
> Watch in Flash
(1.4mb progressive)

> Quicktime H.264
(23.8mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(952kb progressive)

> Quicktime H.264
(31.7mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(1.4mb progressive)

> Quicktime H.264
(5mb)
> iPod Compatible
(2.1mb)
> Watch in Flash
(676kb progressive)

> Quicktime H.264
(31.8mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(1.5mb progressive)

The Sci Fi Channel in Australia launched a new set of on air idents last week. Being the thematic channel that they are, these idents are very much “on message”, reflecting the channels programming, but also through the use of the CCTV concept, creating a strong and unified image for the channels brand.

Speaking of the channels brand, the Australian off shoot of Sci Fi are yet to commit to adopting the recently announced Syfy rebrand, which although heavily criticised, I personally think is one of the more elegant and creative name changes of late.