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Ten Network Videos: Idents

The network graphics of Ten HD… montage style.

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The good folks at Motion Foundry have been nice enough to cobble together the whole “look” of Ten HD into 30 seconds of video for us. I still can’t receive Ten HD were I live, so I guess this is the closest I’ll get to watching it for now.

While I certainly have my problems with Ten in general (for example, I don’t watch it) the on-air graphics for Ten HD are quite appealing, and if they ever got around to playing current episodes of The Office I’d probably sit down and watch.

For more from Ten HD check out the intro and ident videos as well.

– Thanks to Alex for the video, and Jane Eakin who commissioned the design.

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Ten Network Videos: Idents

Ten HD on the march to multichanneling.

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With just over a fortnight left until the December 16th launch of Ten HD, more details continue to emerge, including some more specifics on the first week of programming, and a new video to compliment the earlier introduction to Ten HD promo.

Unlike the first video, theres no talking (or accents) to worry about, just a cover of Johnny Nash’s I Can See Clearly Now and a concept that visualises for us how much better the world can apparently be in high definition. Again, the very slick production is the work of Jane Eakin and Motion Foundry who it seems will be responsible for the on-air look of the new network.

With Seven HD already on the air, and Ten HD just a few weeks away, its just Nine HD, not due until March next year that will round out Australia’s commercial networks first foray into digital multichanneling.

– Thanks again to Alex from Motion Foundry for the video.

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Seven Network Videos: Idents

I now get Seven HD where I live.

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Fifteen days after the Seven Network launched their digital multichannel Seven HD, regional affiliate Prime Television this evening started to broadcast the same “breakaway” program schedule on their Prime HD channel.

This means viewers in regional Victoria, New South Wales, and the ACT can now also receive the channel and its alternate programming. For more details on the schedule check out the official Seven HD site here.

My pick for the week? The brilliant Kinsey this Wednesday night at 10:30pm.

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Ten Network Videos: Idents

The multichanneling continues: Ten HD

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Less than two weeks ago Channel Seven very softly launched Seven HD, their foray into commercial multichanneling. With Seven HD on air, Network Ten looks next to launch with their service, Ten HD, which is promising 50 hours of new programming a week (is that Friday Night Lights I see in the promo?).

The above promo for Ten HD, created by Jane Eakin and Motion Foundry is a light hearted introduction to the new channel, which goes some of the way to explain to the uninitiated what the new service is all about.

With the Seven HD logo taking some inspiration from BBC HD, its no surprise that the Ten HD logo has a whiff of the ABC America high definition logo in its design. I look forward to seeing how derivative the Nine HD logo will be.

– Thanks to Alex from Motion Foundry for the video.

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Seven Network Videos: Idents

Let the multichanneling begin: Seven HD.

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Last night the Seven Network dipped its toe into the world of multichanneling with the soft launch of “Australia’s first new commercial television network in four decades”; Seven HD (or 7HD, or “the second Seven Network”).

The press release for the launch promises a third channel within 15 months, and fills us in with these extra details:

This “breakaway” schedule is the first step – with a complete primetime schedule for the second Channel Seven to be launched in the coming weeks. The “look and feel” and on-air presentation marketing and promotion for the new channel will be unveiled to coincide with the launch of the complete schedule for the second Channel Seven in the coming weeks.

With a third channel on the way in 2009 perhaps they should look to Channel 4 in the UK for multichannel name ideas (e4, More4, Film4 etc). Speaking of British inspirations, this current Seven HD look does have a touch of the BBC HD’s about it.