Tag Archive for 'four'

E4 scrubs up a new look.

e4bed - Twango

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e4barn - Twango

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e4ware - Twango

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e4beach - Twango

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Channel 4 relaunched the branding of its digital sibling E4 last Monday with five new idents and a refreshed on-air look. Above are four of the new idents (will post the fifth when I find it). The concept needs a bit of explanation, but unlike some other idents, these seem to make some sense. Basically they are meant to;

transform a typically British scene – such as a barn, a beach hut or a hotel – into a “deranged E4 space” where the “weird and wonderful colourfully unfolds”

Thats the word from the networks senior producer anyway. Whatever they are meant to be, they will probably appeal to the networks target audience, and really can a network that plays this much free-to-air Scrubs be all that bad? An example of a new look promo is after the jump, so..

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Channel 4 and 20 Questions: First song?

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Channel 4 are still asking celebrities questions it seems, and their still splicing their answers into a very cool, less forced use of a networks on air talent. This time they’re asking what the first song they bought was. Unlike the other videos in this series, this one includes some of the cast of Ugly Betty, which is hopefully a sign that they intend to continue to update these, because for reasons I can’t define, I just love these.

To see; favourite swear, favourite invention and happiest moment click here and please let me know if you see anymore on air I don’t already have.