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Videos: Idents

Planes, cars and Blackpool.

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Channel 4 have been producing some of the most beautifully executed and conceptually coherent idents on television for nearly six years now.

Yesterday they introduced three new spots (well two if you don’t count the 3D spot) with the clear stand out being the epic airplane graveyard ident.

Again, an absolute triumph in branding and incomparable to local offerings. For the full set of Channel 4 idents stretching back to the beginning look here.

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Channel 4 Web Misc

This art installation brought to you by Channel 4.

The concept behind Channel 4’s iconic idents have lept from behind your television screen and into the real world…

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Channel 4 Videos: Promos

Digitalism with Channel Four and Max Headroom.

maxheadroom - Twango

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Like everything Channel 4 does, they’ve managed to make their digital switchover campaign that bit more creative then the rest of the bunch. Not only have they dug up bizarre eighties television icon Max Headroom, they’ve paired him with Ewen Macintosh from The Office.

Max Headroom made his television debut in 1985, the same year I was born, so the reference is going a little over my head. The BBC however refers to Headroom as the “original digital TV star” which makes him and his claim that “the future is here” a highly original and wry choice for Channel 4’s campaign.

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Channel 4 Videos: Idents

Channel 4 on the idents roller coaster.

c4roller - Twango

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Channel Four’s long running, and very creative series of idents got a new addition recently. This one, taking place on a roller coaster won’t go down as my favorite of the collection, but stays true to the formula and is impeccably produced.

Check out the entire collection here, including special Simpsons and Killers idents.

Categories
Channel 4 Videos: Promos

Summer Skins on SBS

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Skins is a British teen drama whose first series was broadcast earlier this year on Channel 4’s hip digital sibling E4 to some of the networks highest ratings. In Australia the show is set to air Mondays at 10pm on SBS over summer.

Having only watched the pilot episode when the show first launched, and breaking my own oft-proselytised rule of at least watching a second episode before giving up on a show, I don’t have much to contribute review wise about the show..

For an actual review of the show though, from someone whose watched it, and almost convinced me to give it another chance, check out Triple J’s film critic’s thoughts about it here. And I tend to agree that ABC2 needs to score some content like this to help build an identity for itself, Peep Show was a good start, but it needs more.

– Much belated thanks for the video Craig.

Categories
Channel 4 Videos: Idents

Channel 4 at 25.

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British public service broadcaster Channel 4 is turning 25 this year, and along with other celebrations More4 is broadcasting a “quietly celebratory, but not uncritical” documentary about itself called Channel 4 at 25.

Within the documentary some moments in the broadcasters identity were relived, and this is what I’m sharing today. The first video is a special montage ident merging the various looks that the network has had over the past quarter century. The next video relives the first moments of the channel on air, and the final video is a recreation of the original ident that made such a big splash when it first launched.

Channel 4 continues to make some of the best on air branding, check out their current set of idents, their special Simpson’s ident, the 20 questions collection and Judi Dench in a lobster costume spruiking FilmFour.

– Thanks for the videos Craig.

Categories
Videos: Broadcast News

Floodwatch 2007: A video essay in news coverage.

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There’s nothing quite like a natural disaster to compare news broadcasters, and with the flooding going on in the UK, and journalists standing knee deep in water all over the country, it seemed like a good time.

Above is the coverage from the BBC, Channel 4, Sky News and ITV.

– Thanks Craig for the videos.

Categories
Channel 4 Videos: Idents

4 more interruptions from Channel 4.

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Four more videos from Channel 4’s “interrupted” series. Check out the whole collection here.

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Channel 4 Videos: Idents

Another Channel 4 and 20 Questions… interrupted. (Plus, a competition to design your own C4 ident)

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What do you hate? Thats the question that Channel 4 asks, then slices together with a set up prank as part of what I’ve dubbed their new ..interrupted series. I have no clue who the celebrity in question is sorry, so maybe someone can fill me in.

In other C4 news though, 4Creative is holding a competition to design a new 15 second ident, so if you think you have an idea worthy of joining this bunch of idents you can find out what you need to do to enter right here.

Categories
Channel 4 Videos: Idents

Channel 4 and 20 Questions… interrupted.

Download the whole H264 bunch in one swoop here (56.3mb *.zip).

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Channel 4 relaunched five of their 20 questions idents last week. I say “relaunched” because they mix original footage from the idents, with set-ups done with various celebrities.

As for whats in the videos above, here’s a bit of a rundown:

1 – Dermot O’Leary telling us about his first car.. just as something happens to it.

2 – David Threlfall struggling to answer the question ‘what would change if you could start over again’.

3 – Alan Carr on the plight of the third world.

4 – Justin Lee Collins and a burning house.

5 – Alan Dale and an Australian fan.

6 – Russell Brand getting hit by a comet.

7 – Charlotte Church is a robot!

I’ll add any more of the ..interrupted idents here if I can get them. But for now check out the rest of the “normal” versions here.