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idents.tv http://idents.tv/blog television idents and broadcast design from around the world Sun, 17 Aug 2014 09:41:51 +0000 en-US hourly 1 http://idents.tv/blog http://idents.org/favicon/favicon.ico idents.tv A new lens for Bio. http://idents.tv/blog/2014/07/16/focusing-lens-bio/ http://idents.tv/blog/2014/07/16/focusing-lens-bio/#comments Wed, 16 Jul 2014 10:54:28 +0000 http://idents.tv/blog/?p=3710

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So it’s clearly been a while since I posted anything here, but its been even longer since I posted anything about the Bio. channel.

Existing in Australia on the Foxtel platform (in one form or another) since 2004, the Bio. channel has recently refreshed its look and proposition.

Produced by Sydney-based Jonathon Lau, the 1960’s and 70’s inspired design extended to the production itself, and adds a real depth to the rebrand that can be felt on-screen:

Using a Blackmagic Studio camera the team shot hundreds of printed transparencies folding, moving, sliding and bending. These live elements were combined with motion graphics to be at the centre of the onscreen package. The authenticity and nostalgia from these techniques make a good match for the channel’s brand values.

For more info check out this.

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Channel 4: Born Risky. http://idents.tv/blog/2013/11/11/channel-4-born-risky/ http://idents.tv/blog/2013/11/11/channel-4-born-risky/#comments Mon, 11 Nov 2013 09:55:49 +0000 http://idents.tv/blog/?p=3700

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Channel 4 stands up for what it believes in a new campaign designed to remind viewers of its remit and purpose.

We were set up to experiment, provoke and entertain, and to put our profits into our programmes. You may love us, you may want to punch our lights out, but we make programmes we believe in. We can do this because we were Born Risky.

Produced in house by 4Creative. Full credits here.

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The movement of France 5. http://idents.tv/blog/2013/07/31/the-movement-of-france-5/ http://idents.tv/blog/2013/07/31/the-movement-of-france-5/#comments Wed, 31 Jul 2013 10:54:23 +0000 http://idents.tv/blog/?p=3690

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Created by Les Télécréateurs for French public service channel France 5, these idents are damn near perfect in their simplicity.

The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.

Understated and engaging, you can see more from the channels branding here.

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Jones! A new New Zealand channel. http://idents.tv/blog/2013/05/16/jones-a-new-new-zealand-channel/ http://idents.tv/blog/2013/05/16/jones-a-new-new-zealand-channel/#comments Thu, 16 May 2013 09:00:04 +0000 http://idents.tv/blog/?p=3675

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A new channel launched in New Zealand this week called Jones! that embraces the world of classic television with a modern slant and very upbeat branding.

Created by NZ based Brandspank its a nice spin on the traditional look and feel generally associated with channels filled with Colombo and Cheers reruns.

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From Television Centre to Broadcasting House. http://idents.tv/blog/2013/03/19/from-television-centre-to-broadcasting-house/ http://idents.tv/blog/2013/03/19/from-television-centre-to-broadcasting-house/#comments Tue, 19 Mar 2013 10:39:16 +0000 http://idents.tv/blog/?p=3665

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After nearly 45 years of bulletins, the BBC signed off from Television Centre for the last time on Sunday evening. As of now the entire BBC news operation is based out of Broadcasting House, billed as The World’s Newsroom and home to over 2,000 journalists the billion dollar revamp of the news division now see’s television, radio and online working alongside for the first time.

Mishal Husain led the final broadcast from Television Centre on March 17th at 10pm, with Sophie Raworth christening the new home for BBC One the next day at 1pm, with the above stories documenting the historic move.

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Adam Hills’ Alternative Christmas Message. http://idents.tv/blog/2013/01/02/adam-hills-alternative-christmas-message/ http://idents.tv/blog/2013/01/02/adam-hills-alternative-christmas-message/#comments Wed, 02 Jan 2013 08:22:43 +0000 http://idents.tv/blog/?p=3275

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Australian comedian Adam Hills delivered the latest Channel 4 “Alternative Christmas message” this year focusing on the Paralympics, with reference to the hugely successful Meet The Superhumans campaign. Shot in a single long take it’s a particularly sincere and poetic spin on the annual tradition.

Presenters of previous alternative Christmas messages have ranged from Marge Simpson to Mahmoud Ahmadinejad.

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There’s always more to uncover. http://idents.tv/blog/2012/12/16/theres-always-more-to-uncover/ http://idents.tv/blog/2012/12/16/theres-always-more-to-uncover/#comments Sun, 16 Dec 2012 10:17:52 +0000 http://idents.tv/blog/?p=2996

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Launched earlier this year to highlight the diversity of factual programming on SBS, this trio of promos created by US Sydney and Method Studios are simply stunning.

This award winning campaign creatively integrates programme footage into a unique and compelling spot worthy of its broadcaster.

Full credits here.

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Redfern Now. http://idents.tv/blog/2012/11/02/redfern-now/ http://idents.tv/blog/2012/11/02/redfern-now/#comments Fri, 02 Nov 2012 11:00:14 +0000 http://idents.tv/blog/?p=2868

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Redfern Now is the first drama series of its kind to be written, performed, directed and produced by Indigenous Australians.

With acclaimed British writer Jimmmy McGovern as Story Producer this bold drama premiered last night in Australia on public broadcaster ABC1.

The title sequence by Sydney based The Solid State is a fitting introduction to this compelling and layered new anthology series.

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Fashion TV en Español. http://idents.tv/blog/2012/10/03/fashion-tv-en-espanol/ http://idents.tv/blog/2012/10/03/fashion-tv-en-espanol/#comments Wed, 03 Oct 2012 13:01:37 +0000 http://idents.tv/blog/?p=2849

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For a channel best known for broadcasting runway footage this branding work for Fashion TV in Spain is surprisingly captivating.

Designed by Madrid based Helio Vega its a beautiful execution which will no doubt outshine the programming on its own network.

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Meet The Superhumans. http://idents.tv/blog/2012/07/24/meet-the-superhumans/ http://idents.tv/blog/2012/07/24/meet-the-superhumans/#comments Tue, 24 Jul 2012 11:35:36 +0000 http://idents.tv/blog/?p=2830

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Broadcast concurrently across 78 different UK television channels last week “Meet the Superhumans” is a 90 second film produced as part of Channel 4’s campaign to promote their coverage of the London 2012 Paralympic Games.

Accompanied by ‘Harder Than You Think‘ from Public Enemy, it’s a spectacular piece of work from 4Creative and a powerful introduction to the Paralympics.

Full credits here.

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The Olympic Broadcaster. http://idents.tv/blog/2012/07/04/the-olympic-broadcaster/ http://idents.tv/blog/2012/07/04/the-olympic-broadcaster/#comments Wed, 04 Jul 2012 12:40:56 +0000 http://idents.tv/blog/?p=2815

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The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media.

Continuing a tradition of animated promos, check out previous Olympics trailers for Vancouver 2010 and Beijing 2008.

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Gloob launches in Brazil. http://idents.tv/blog/2012/06/30/gloob-launches-in-brazil/ http://idents.tv/blog/2012/06/30/gloob-launches-in-brazil/#comments Sat, 30 Jun 2012 11:44:16 +0000 http://idents.tv/blog/?p=2804

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Brazil just got itself a new channel with the launch of children’s entertainment network Gloob earlier this month. Designed by the Globosat in-house team, you can get full details of the launch here.

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Merger baby: The birth of NBC Sports. http://idents.tv/blog/2012/06/25/merger-baby-the-birth-of-nbc-sports/ http://idents.tv/blog/2012/06/25/merger-baby-the-birth-of-nbc-sports/#comments Mon, 25 Jun 2012 11:12:41 +0000 http://idents.tv/blog/?p=2793

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With the Comcast/NBCU merger complete the newly formed NBC Sports division (which includes a rebranded Versus Network) needed a clear identity.

In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.

Roll montage..

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Archéologie from Curtis Baigent. http://idents.tv/blog/2012/06/22/archeologie-from-curtis-baigent/ http://idents.tv/blog/2012/06/22/archeologie-from-curtis-baigent/#comments Fri, 22 Jun 2012 11:15:53 +0000 http://idents.tv/blog/?p=2783

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Paris based designer Curtis Baigent has re-imagined the sandscapes and dusty cliches surrounding archeology for this new opening title sequence for the France 5 programme “Archéologie”.

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See the big picture.. on Prime. http://idents.tv/blog/2012/05/03/see-the-big-picture-on-prime/ http://idents.tv/blog/2012/05/03/see-the-big-picture-on-prime/#comments Thu, 03 May 2012 10:39:14 +0000 http://idents.tv/blog/?p=2775

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As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.

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Dancing with 4Music. http://idents.tv/blog/2012/03/18/dancing-with-4music/ http://idents.tv/blog/2012/03/18/dancing-with-4music/#comments Sun, 18 Mar 2012 03:28:11 +0000 http://idents.tv/blog/?p=2758

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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

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I love “I love Food”. http://idents.tv/blog/2012/03/14/i-love-i-love-food/ http://idents.tv/blog/2012/03/14/i-love-i-love-food/#comments Wed, 14 Mar 2012 10:40:32 +0000 http://idents.tv/blog/?p=2738

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A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.

I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..

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Happy Super Bowl, America. http://idents.tv/blog/2012/02/07/enjoy-the-super-bowl-america/ http://idents.tv/blog/2012/02/07/enjoy-the-super-bowl-america/#comments Mon, 06 Feb 2012 14:48:14 +0000 http://idents.tv/blog/?p=2726

All I can say is.. bravo NBC.

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Seven billion and counting.. the new look SBS. http://idents.tv/blog/2011/11/02/seven-billion-and-counting-the-new-look-sbs/ http://idents.tv/blog/2011/11/02/seven-billion-and-counting-the-new-look-sbs/#comments Wed, 02 Nov 2011 10:17:18 +0000 http://idents.tv/blog/?p=2715

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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:

contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.

Produced by US Sydney, with full credits here.

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Current TV hoists a new logo up the flagpole. http://idents.tv/blog/2011/09/21/current-tv-hoists-a-new-logo-up-the-flagpole/ http://idents.tv/blog/2011/09/21/current-tv-hoists-a-new-logo-up-the-flagpole/#comments Wed, 21 Sep 2011 03:18:36 +0000 http://idents.tv/blog/?p=2695

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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.

Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.

Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.

Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.

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Improved branding for Australian preschoolers. http://idents.tv/blog/2011/06/10/improved-branding-for-australian-preschoolers/ http://idents.tv/blog/2011/06/10/improved-branding-for-australian-preschoolers/#comments Fri, 10 Jun 2011 11:35:16 +0000 http://idents.tv/blog/?p=2668

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The excessively clunky “ABC for Kids on 2” brand has been relaunched as “ABC 4 Kids”. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.

Thus concludes the refresh of the ABC’s suite of channels with ABC1 in February and ABC2 in April.

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The new look ABC2: Always Brighter. http://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/ http://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/#comments Sat, 09 Apr 2011 12:07:41 +0000 http://idents.tv/blog/?p=2638

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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

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Two free tickets to the F5 Festival in NYC. http://idents.tv/blog/2011/03/25/two-free-tickets-to-the-f5-festival-in-nyc/ http://idents.tv/blog/2011/03/25/two-free-tickets-to-the-f5-festival-in-nyc/#comments Fri, 25 Mar 2011 03:01:35 +0000 http://idents.tv/blog/?p=2627 UPDATE: The tickets are gone! Thanks for playing.

The good folks at Motionographer and the F5 Festival have given me 2 tickets to the aforementioned creativity festival being held in New York on April 15-16.

As I’m stuck in Sydney though I thought I’d offer them up to any of my readers who will be able to attend.

The tickets are valued at $480 each, and include:

– Two full days of inspiration, learning and networking
– Re:Play Festival – An international showcase of cutting-edge film and design
– Drink tickets
– Admittance to the Official F5 After Party

So if you’re able to attend, and want two free tickets, send me an email.

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The placement of product placement. http://idents.tv/blog/2011/03/06/the-placement-of-product-placement/ http://idents.tv/blog/2011/03/06/the-placement-of-product-placement/#comments Sun, 06 Mar 2011 09:54:11 +0000 http://idents.tv/blog/?p=2618

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Apparently product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now.

February 28th this year was the first day of new laws allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.

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First look at the new ABC1 idents and branding. http://idents.tv/blog/2011/02/06/first-look-at-the-new-abc1-branding/ http://idents.tv/blog/2011/02/06/first-look-at-the-new-abc1-branding/#comments Sun, 06 Feb 2011 00:45:05 +0000 http://idents.tv/blog/?p=2586

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

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The childish games of adult drama. http://idents.tv/blog/2011/02/03/the-childish-games-of-adult-drama/ http://idents.tv/blog/2011/02/03/the-childish-games-of-adult-drama/#comments Thu, 03 Feb 2011 07:27:14 +0000 http://idents.tv/blog/?p=2569

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Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

– Thanks for the tip Marc.

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The news needs more Steadicam (and laughs). http://idents.tv/blog/2011/01/30/the-news-needs-more-steadicam-and-laughs/ http://idents.tv/blog/2011/01/30/the-news-needs-more-steadicam-and-laughs/#comments Sun, 30 Jan 2011 05:06:30 +0000 http://idents.tv/blog/?p=2560

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The wit of David Mitchell and the profundity of Charlie Brooker have joined forces along with Jimmy Carr and Lauren Laverne for a new topical comedy programme on Channel 4 called 10 O’Clock Live.

In a similar vein to local productions Hungry Beast or the 7pm Project the show is a tight hour or news, chat and comedy. Visually the programmes colour palette and set design are decidedly un-newsy, and the use of Steadicam makes for a (quite literally) smooth viewing experience.

Something that’s meant to make us laugh, is somehow also making us smarter. The rise of comedy in the delivery of news is challenging new audiences to have a greater understanding of the world around them, and hopefully that’s a good thing.

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Oprah and the launch of OWN. http://idents.tv/blog/2011/01/22/oprah-and-the-launch-of-own/ http://idents.tv/blog/2011/01/22/oprah-and-the-launch-of-own/#comments Sat, 22 Jan 2011 09:29:05 +0000 http://idents.tv/blog/?p=2550

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Launching on January 1st 2011, OWN: The Oprah Winfrey Network is a natural extension of the hyper-popular daytime talk show, and surely one of the few networks in the world built around a single figure.

With Oprah’s recent visit to Australia, the nation has grown even more enamored with the women and her message, and despite my gender-and-age I’ll happily admit that she produces an incredible show with a relentless message of personal growth, interwoven with philosophy aligned with the likes of Jung or Frankl.

Two years in the making, Philadelphia based BIGSMACK designed the new on-air look through “the numerous branding twists and turns” taken prior to the channel launch. On the technical side, the largely animated look of the network is complimented by a number of organic touches:

To create the on-air look BIGSMACK shot an array of natural elements — including light reflected through a variety of objects like crystal and Plexiglas, as well as water, glitter and particle dust — on a soundstage using a Canon 5D camera. That organic basis was then composited with digital elements animated using Cinema 4D and Adobe After Effects.

The montage gives a taste of the IDs, menus, bumpers and lower thirds created for the network, along with the colour coding of the various dayparts (orange mornings, green afternoons and purple evenings).

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The first four minutes of Eleven. http://idents.tv/blog/2011/01/16/the-first-four-minutes-of-eleven/ http://idents.tv/blog/2011/01/16/the-first-four-minutes-of-eleven/#comments Sun, 16 Jan 2011 06:45:27 +0000 http://idents.tv/blog/?p=2544

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Australia’s newest television station is on the air. Check out the launch and opening minutes of the new channel in this video. Now what’s launching next..

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Get ready to say He11o. http://idents.tv/blog/2010/12/30/get-ready-to-say-he11o/ http://idents.tv/blog/2010/12/30/get-ready-to-say-he11o/#comments Thu, 30 Dec 2010 11:08:16 +0000 http://idents.tv/blog/?p=2514

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> Quicktime H.264
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> Quicktime H.264
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> Watch in Flash
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January 11th, 2011 will see the launch of a new free to air Australian television channel aptly enough called Eleven. The new channel will be the last (for now) of the free to air multichannels and the first general entertainment offering from Ten, who currently only offer a sports channel to compliment their main offering.

A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. Eleven is part of a larger strategic change within Ten that includes extending nightly news through primetime slots previously occupied by The Simpsons and Neighbours.

As with all things the Ten Network do, this new channel has fairly spot on branding and targeting along with the programming to back it up. Something that can’t entirely be said for 7mate or GEM.

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