> Quicktime H.264
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> iPod Compatible
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> Watch in Flash
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> iPod Compatible
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> Watch in Flash
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Following up from the launch of ABC3 last year, here is a snapshot of the new channels on-air branding.

Created by Tactic, the idents for ABC3 were “entirely unscripted and inspired by the power and rawness of childrens’ imaginations”, an interesting take on childrens television. The second video is a montage of various on-air elements demonstrating the versatility and broad creative use of the “3″ logo.

For more ABC branding check out the current incarnations of ABC1 and ABC2.

..and soon enough ABC4.

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(54mb)
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> Watch in Flash
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On December 4th this year Australia got a new free to air channel (its been quite a year for that). The launch of ABC3 has been a long way coming, a dedicated children’s channel was officially proposed in 2007 by the government of the time, but had obviously been an ambition for the national broadcaster way before that.

Watch as the Prime Minister flicks the switch on the channel, and look out for a follow up post with more about branding of ABC3 soon.. right here.