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After my inital shock from the less then ordinary first ident from ABC2 a whole series of rather cool ones has come out. This is the first one I’ve seen in the new series and while its a really simple idea I think the variations that could come of it are endless.
If you’ve seent the BBC2 Idents its kind of like that logo has escaped its yellow box and is touring Australia.
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Since the launch ABC2, the digital only channel has been getting promoted on ABC1 and on pay tv which it is also broadcast on. This is one of the promos telling people who don’t have digital tv what there missing out on (but much more subtle then that). There are a few more of these ads, all shot from inside a car and I’ll post them soon.
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ABC2 is the new digital channel of the Australian Broadcasting Corporation and was launched on March 7 2005. The channel is completley automated which allows for no live programming but helps cut down on operating costs. The channel runs a variety of programs including an extensive range of repeated shows originally aired on ABC1 from throughout the week.
This ident was one of the first aired on the network and is honestly pretty ordinary. The ABC2 logo is very similair to the BBC2 logo but they go in different directions with it and when I post the newer (and much much better) ABC2 idents you’ll see how.