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Channel 4 have been producing some of the most beautifully executed and conceptually coherent idents on television for nearly six years now.
Yesterday they introduced three new spots (well two if you don’t count the 3D spot) with the clear stand out being the epic airplane graveyard ident.
Again, an absolute triumph in branding and incomparable to local offerings. For the full set of Channel 4 idents stretching back to the beginning look here.
That plane piece truly is epic. Very cool!
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It is indeed epic, but am I the only one who can’t find the “4″ in it? I watched 5 times and it eluded me.
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Paul8 Reply:
October 26th, 2010 at 3:41 pm
Pause the video at about 28 seconds. The planes and dirt tracks align to make the “4″. Fleeting but beautiful.
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Brian Reply:
October 27th, 2010 at 1:30 pm
LOL… maybe I’ll watch with the sound up next time. As soon as I heard the continuity announcer’s cue it popped right into view.
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Sorry, unlike the other “4″ idents, these 3 new ones don’t work for me
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I was born in Blackpool. Right at the end you can see the towerblocks near my old house. Ahhh…
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