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	<title>Comments on: The black and white Olympics.</title>
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	<link>http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/</link>
	<description>television idents and broadcast design from around the world</description>
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		<title>By: AndrewM</title>
		<link>http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/comment-page-1/#comment-675384</link>
		<dc:creator>AndrewM</dc:creator>
		<pubDate>Fri, 11 Jun 2010 00:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://idents.tv/blog/?p=1987#comment-675384</guid>
		<description>On the subject of major sporting events, have you seen the BBC&#039;s World Cup trailer?

http://www.youtube.com/watch?v=71ezSA46WtY

(Shame the agency didn&#039;t upload it in HD though...)</description>
		<content:encoded><![CDATA[<p>On the subject of major sporting events, have you seen the BBC&#8217;s World Cup trailer?</p>
<p><a href="http://www.youtube.com/watch?v=71ezSA46WtY" rel="nofollow">http://www.youtube.com/watch?v=71ezSA46WtY</a></p>
<p>(Shame the agency didn&#8217;t upload it in HD though&#8230;)</p>
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		<title>By: Brekkie</title>
		<link>http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/comment-page-1/#comment-349763</link>
		<dc:creator>Brekkie</dc:creator>
		<pubDate>Thu, 04 Mar 2010 13:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://idents.tv/blog/?p=1987#comment-349763</guid>
		<description>There is a 60-second version knocking around on YouTube, whilst a slightly shorter version, with the bright Olympic colours in the background formed the titles for the games.

And two weeks on - still not sure whether I love it or loathe it.  Glad they finally ditched the Ski Sunday tune, and defo an improvement on the 2002 and 2006 titles - but not the excellent 1998 titles.  

I was never a huge fan of the Beijing monkey though and come London I&#039;d like to see a step away from  these animated sequences and actually something a bit more traditional - but strikingly modern at the same time.</description>
		<content:encoded><![CDATA[<p>There is a 60-second version knocking around on YouTube, whilst a slightly shorter version, with the bright Olympic colours in the background formed the titles for the games.</p>
<p>And two weeks on &#8211; still not sure whether I love it or loathe it.  Glad they finally ditched the Ski Sunday tune, and defo an improvement on the 2002 and 2006 titles &#8211; but not the excellent 1998 titles.  </p>
<p>I was never a huge fan of the Beijing monkey though and come London I&#8217;d like to see a step away from  these animated sequences and actually something a bit more traditional &#8211; but strikingly modern at the same time.</p>
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		<title>By: Ian Haigh</title>
		<link>http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/comment-page-1/#comment-341768</link>
		<dc:creator>Ian Haigh</dc:creator>
		<pubDate>Wed, 03 Mar 2010 01:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://idents.tv/blog/?p=1987#comment-341768</guid>
		<description>I love that it manages to include curling! An epic 40 seconds, beautifully done.</description>
		<content:encoded><![CDATA[<p>I love that it manages to include curling! An epic 40 seconds, beautifully done.</p>
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		<title>By: Sean O'Brien</title>
		<link>http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/comment-page-1/#comment-336282</link>
		<dc:creator>Sean O'Brien</dc:creator>
		<pubDate>Tue, 02 Mar 2010 14:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://idents.tv/blog/?p=1987#comment-336282</guid>
		<description>Shockingly this arrangement is from Michael Buble&#039;s Cry Me a River! It&#039;s a superb follow up to the the BBC&#039;s Beijing promo. I hope they give something equally superb for London 2012.</description>
		<content:encoded><![CDATA[<p>Shockingly this arrangement is from Michael Buble&#8217;s Cry Me a River! It&#8217;s a superb follow up to the the BBC&#8217;s Beijing promo. I hope they give something equally superb for London 2012.</p>
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