Monthly Archive for March, 2010

The next big thing in promos? Parodying Apple.

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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.

Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.

Newsnight on the future of the BBC.

Worth a watch: the Newsnight report on the future of the BBC.

The black and white Olympics.

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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.

It’s the Persepolis of Winter Olympics promos and I love it.