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It’s been a big year for free-to-air TV in Australia. We saw the launch of ONE in March, followed by Go! in August, and today we welcome 7TWO.

Seven’s new channel promises to be the least niche-y of the new digital multichannels, which unlike youthful Go! and sporty ONE don’t seem to be actively appealing to a specific audience.

And the channel launches aren’t over yet with the long awaited launch of ABC3 on December 4th still to come.

Catch the first 6 minutes of the new 7TWO in the video above, should give you a good feel of what its all about.