Out with the Sci, in with the Fy.

> Quicktime H.264
(3.9mb)
> iPod Compatible
(1.5mb)
> Watch in Flash
(1.3mb progressive)

> Quicktime H.264
(4.4mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(1.7mb progressive)

While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.

4 Responses to “Out with the Sci, in with the Fy.”


  • Despite my hatred of the new name, these idents are actually pretty good.

    The rocket horse one is my favorite.

  • The idents are great, but not even you can convince me this is a great rebrand – and even if you like the name, the logo is pretty shocking. The old one is much nicer.

  • In asia,when Cinemax renamed max,it did a similar thing when they relaunched.

  • Someone last year already gave them a better name in jokingly calling them the “Syfyllis Network!

Leave a Reply