Comments on: The always emotive SBS relaunches.

By: Daniel

Daniel — Mon, 25 Jul 2011 05:07:13 +0000

I agree, I think SBS have some of the most artful idents I’ve seen anywhere.

On that note – what ever happened to the SBS “Shadowland” idents that were used sometime around the late nineties / early 2000′s. I thought they were absolutely stunning.

The director of those idents went on to make a short film in the same style “The Mysterious Explorations of Jasper Morello”, but it seems all trace (online) of the beautiful idents he did for SBS have been lost.

Does anyone out there have a copy to post?

By: Oscar

Oscar — Mon, 04 Apr 2011 06:06:25 +0000

You wouldn’t happen to have a higher quality version of this would you?
http://www.youtube.com/watch?v=kQfHAHKVwgI

By: Ruben

Ruben — Tue, 22 Feb 2011 11:55:54 +0000

What is the song at the end with the humming and nice piano playing! realy want to know!!!

By: erica

erica — Sat, 14 Mar 2009 03:04:14 +0000

Hi Sam,

I think your comment is hilarious and spot on! I am incorporating this side of SBS’s rebranding in my dissertation this year, and am wondering if you have any information on it…how did you know they researched for 18 months etc?

Would love to hear from you!

By: Scott

Scott — Fri, 20 Jun 2008 06:49:50 +0000

Does anybody know what the song is played just before an ad break? Its like somebody humming or similar. Thanks

By: Thinker

Thinker — Thu, 15 May 2008 20:43:55 +0000

I find it amazing that Australia has an entire public broadcasting organisation devoted to multiculture. I don’t think that exists in any other part of the world. Many countries have some programmes for ethnic minorities, and even some local or digital services for minorities operated by the general public broadcaster, but nothing like a full national television network. I know that many right-wing parties in Europe would go mad if the government decided to launch a multicultural broadcaster.

As for the idents, they are very clean and nice. But the enormous amount of After Effect-esque idents with “cleverly animated” logos that flood the earth nowadays is perhaps getting a bit boring now.

By: Como Rimack

Como Rimack — Sat, 10 May 2008 19:56:35 +0000

WOW!!!! I Wish some people over in brittania could do sumet lyk this

By: Paul

Paul — Thu, 08 May 2008 22:54:09 +0000

I’m unsure as to why they’d need to take risks with the mark.

By: Michael [Boicozine]

Michael [Boicozine] — Thu, 08 May 2008 19:18:35 +0000

Nice idents but the new logo is hardly an improvement. Helvetica… yawn. Where is the risk taking in the graphic mark?

By: Andy OZ

Andy OZ — Thu, 08 May 2008 08:14:23 +0000

beautiful. makes ABC’s idents look even worse (didn’t think that was possible!).

i love the elegance of it. after some pretty inelegant events on SBS over the last couple of years. very nice to see.

i was hoping they would have one saying ‘my story is classified…M, it contains drug references and adult themes’ (LOL)

By: Thatch

Thatch — Thu, 08 May 2008 07:33:14 +0000

Most progressive and meaningful idents on Australian television…

By: Sam

Sam — Thu, 08 May 2008 05:16:22 +0000

Genius.
18 months of Research and Development using tax payers money,
to come up with an awkward rehash of a classic logo an overlong tag line in an illegible font and some particles from an after effects preset.

Plus the new management squeezed more ads into the channel.

coming next a pointless rehash of BBC’s Top Gear.

By: Andy

Andy — Wed, 07 May 2008 23:48:06 +0000

I love the looks, it’s very fresh and clean.

By: Andy

Andy — Wed, 07 May 2008 23:34:57 +0000

That explains why the idents went missing…

By: Paul

Paul — Wed, 07 May 2008 23:22:25 +0000

It’s certainly not ‘designed’ which is great … understated, letting the stories do their work. And … it should be flexible enough to also work in a full design treatment too.

No mention of who produced the spots (internally)?

By: byron

byron — Wed, 07 May 2008 09:12:58 +0000

Thats hot! SBS is now the best looking channel in the box.
now all they need to do is get rid of Shaun Brown.

By: Tim

Tim — Wed, 07 May 2008 06:08:30 +0000

That looks really good. Really good.

By: r.g.

r.g. — Wed, 07 May 2008 03:43:22 +0000

Personally I was hoping they would change their logo to how it is in SBS World News, but this is pretty good too. I like the skinny typeface used for “SBS” too.

By: Gustavo Hernandez A.

Gustavo Hernandez A. — Wed, 07 May 2008 02:46:03 +0000

Wow! Some people say you can’t reinvent the wheel, but sure that SBS can reinvent their logo. They pull it off and it works beautifully.
Kudos SBS, you have done it.

By: Mike Beckham

Mike Beckham — Wed, 07 May 2008 02:28:58 +0000

Would look better if “SBS” was next to the newly styled logo and not underneath.

By: Barash

Barash — Tue, 06 May 2008 23:42:47 +0000

Tragic. This just looks like the old Foxtel Box Office, with yet another mindless use of After Effects presets. No design here whatsover.

By: Sean O'Brien

Sean O'Brien — Tue, 06 May 2008 21:04:28 +0000

Oh I just realised: Six Billion Stories = SBS. Very clever!

I quite like what they’ve done with logo. It’s changed, but it’s still the same, at least from some angles!