Monthly Archive for March, 2008

Page 2 of 2

The Elementary Particles of New Zealand’s TV2.

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I’ve previously posted about New Zealand’s TV2 here, but since I’ve got my hands on some more of their stuff I thought it was probably time for one of those big posts were I just dump it all together. All the videos are accompanied by the song Aire of Good Feeling by NZ band The Quincy Conserve.

Above are three idents from TV2, with the first video being a 60 second montage of the “particles” look. And below is a 2008 promo for the new slate of programming.

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– Thanks again to the whole TVNZ team for supplying the videos.

The beautiful escape of carbon dioxide.

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Captured at 10,000 frames per second, and shot in Australia, this ad for Schweppes by agency George Patterson Y&R is simply stunning. Accompanied by the track “To Build A Home” by The Cinematic Orchestra the 90 second spot creates the kind of inspiring, engaging, memorable and beautiful imagery that drove me to start this site.

Long time readers of this blog may have figured out by now that I have a strong belief that the commercial aspects of idents detract greatly from the creation of a successful spot. Which is why my most favorable comments are generally left to public broadcasters, or more progressive commercial stations who are willing to take the risk to create something beautiful and artistic.

From that you can probably gather that there are even fewer advertisements (purely commercial devices) that I feel strive for or attain the kind of artistic levels that some idents do. The “bouncing balls” of Sony Bravia for example is exceptionally well crafted, and traverses the gap between between ad and art, as does this amazing spot from Schweppes.

The monolithic Gladiators.

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Gladiators is making its return to Australian television after a decade off-air, and while I do have fond memories of the show as an 11 year old in primary school, I’m probably less excited about it this time around.

I am however pretty impressed with the epic-of-a-promo thats been on-air recently, there are two versions of the spot, the first is for metro markets and ends with the monolithic Seven logo, and the other ends with the big G for regional networks.

The promo was filmed around Kiama, New South Wales, and was created by Motion Foundry, Tim Barrett, and Graham Donald.

Norway’s News Network: TV2 Nyhetskanalen.

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TV2 Nyhetskanalen is Norway’s first round the clock news network, its operated by commercial broadcaster TV2 and has been on the air just over one year.

The above is a selection of the stations on-air look, but compared to the outstanding branding of Norway’s national broadcaster NRK, aren’t really that great.

And while I know Australia does have its own news network in Sky News, surely its time a free-to-air alternative launched, and if the ABC doesn’t get the funding to launch one, perhaps its time Seven launched a news channel, the name itself is crying out for some word play.. Seven 24?

Even New Zealand is about to get a free to air news channel at the end of the month.

– Thanks for the videos Hans!