Monthly Archive for March, 2007

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Thanks Sixty40, the new Comedy Channel idents.

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Thanks to Libbie from Sixty40 for sending me their latest creation, the new look, new location Comedy Channel idents.

While the relocation of a channels headquarters usually isn’t that newsworthy, this series of on-air identities has taken Comedy’s move from Sydney to Melbourne to heart. They show the network mascot (the c’fer?) exploring its new home, surrounded by the omnipresent plug for some pretty funny shows (anyone else as engulfed in Arrested Development as me?).

The Chaser’s War.. staler then ever.

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If the details of the press release, the countdown to the countdown or the hilarious rental of the world’s cheapest billboards haven’t quenched your thirst for new Chaser stuff, then maybe this promo for the new series will.

For some of the best bits from last year, check out the Videos: Chaser’s War category of this blog, and in case you forgot, it returns Wednesday the 28th of March at 9pm to the ABC.

Thanks Motion Foundry, the new Ten idents.

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Thanks to Alex from Motion Foundry for sending me their latest creation, the new look, celebrity filled Channel Ten identity.

According to the press release the talent in these idents were shot in L.A., New York, Melbourne, Sydney and Brisbane. Using the stars of a networks shows in promos can be a risky thing, you don’t want it to look like a contractual chore, and I just can’t help wondering if shooting them “in character” was the best idea.

Channel 4 shot a brilliant series with talent stretching over heaps of their shows. But, instead of getting them to say the network slogan, or play in character, they just had them answer simple questions about life (favourite swear word, happiest moment) and the final product is a stunning and refreshing take on the use of celebrities in network promos.

I’ve always had a love/hate thing with Channel Ten, but as long as they keep feeding me Simpsons and Letterman I’ll be happy.

Thanks Proud, the new S4C idents.

Download the whole H264 bunch in one swoop here (83.9mb *.zip).

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Thanks to Dan from Proud Creative for sending me their latest creation, in collaboration with Universal Everything the new, and stunning idents for Sianel Pedwar Cymru, thats Channel Four Wales or simply S4/C.

According to Universal Everything the concept revolves “around the idea of magnetism and the invisible patriotic energy which binds Welsh people together”, and while thats a big idea to try to represent in just 20 seconds, I think its the kind of thing idents should be about.

Channels should impossibly strive to reflect the society and culture in which they broadcast, not just promote other shows on the network. Idents can be art, and S4C’s latest prove that. If I were Welsh I would be proud (no pun intended) to frame my television viewing through these elegantly created vignettes.

Update: Watch the making of these idents in the video below.

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Yep, I just bought a brown Saab.

… a 2002 Saab 9-5 Arc 2.3t.

The Theatre of News meets Dead Ringers


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In the first video Dead Ringers pokes fun at all the standing-up-and-walking-around that goes on ITV’s Theatre of News, the second video is from the actual ITV News where just as much standing-up-and-walking-around goes on, although slightly less dancing.

I’m really surprised that none of Australia’s television networks have copied this approach to news yet, most of our commercial news is so trashy now anyway, it might as well have fancier sets and more camera swoops.

For more standing up mockery check out Melanie Bellamy and her standing news, or watch Jeremy Clarkson do his best impression of the Channel Five news.

More video from the real ITV lunchtime and evening news continue after the jump…

Continue reading “The Theatre of News meets Dead Ringers” »

Dead Ringers: More of the idents

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More of Dead Ringers’ take on the idents of the United Kingdom. The first video is actually Dead Ringers own creation of a BBC One ident, and not just a voice over like usual (I tried to think of some BBC One/Number 2 joke but you get the idea).

Check out last weeks here.

The Chaser’s War returns to the ABC.

Wednesday the 28th of March at 9pm.. keep reading for the full press release.

Update: The promotion continues with a countdown and the hilarious purchase of some of the world’s cheapest billboards.

Continue reading “The Chaser’s War returns to the ABC.” »

The genres of the ABC: National News

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The first new addition to the awesome ABC1 “genres” collection since it launched earlier this year is a National variant on the already existing International version relating to the ABC’s news services.

Its great to see such sensitivity being taken with the expansion of this collection, each one of the now six idents is brilliantly executed, and they haven’t rushed to make a thousand different versions, the quality is great and I look forward to seeing what the next addition will be. (I’m still gunning for a “there’s more to.. podcasting”, something to play at the start of all their downloadable content).

The ABC goes cross platform, and a little yellow.

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Thanks to this comment from Sam at zspace I’m able to clear up some self induced confusion. The above three idents are part of a new Cross Platform collection created for the ABC, and are separate to the now christened “Genre” collection (still my favourite Australian idents).

All round brilliant stuff from both collections, and the best the ABC has looked in my (albeit short) living memory. And, if there’s anymore to come they’ll end up on this post.