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While Channel Ten has taken the stock photography/video route for their summer branding, SBS has retooled their entire look with this fresh and “cheeky” series (in quotes because its not a word I would normally use but can’t think of a better one).
Last summer however, SBS brought insects into our living rooms with a redesign that remains one of my favourites.
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I think this design is interesting but at times can look a bit tacky… i hope after they bring back their usual water idents and perhaps some new ones..but i hope they keep their idents as classy as their subway design and make next summer’s idents(assuming) a little less revolting
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