Comments on: The new BBC One idents (dodge showreel version)

By: Donald SHAW

Donald SHAW — Sat, 09 Oct 2010 16:42:23 +0000

Time, Day & Date: 17.45 hours BST Saturday 9th October 2010

You’re right!! For us former BBC techno-purists staff, RedBee are just a bunch of scatterbrained illogical creatives; they even abolished the clock [linked to atomic time] which appeared before the “fixed” 13.00, 18.00 and 22.00 News, which now start three to four seconds after the hour. Everything is now about changing the “brand image” every three years to collect a whopping fee for Macquarie Capital Funds [Europe], RedBee’s Australian owners.
But I see the contract to supply “identity” and “transmission services” to the Corp. is up for renewal or otherwise Check the RedBee website “Management Team” profile feature; – the President and 2nd-in command don’t want their photos shown. I’d award the new franchise to some German firm who’d never take the clock away!
DONALD SHAW

By: Jen B

Jen B — Fri, 24 Apr 2009 00:17:05 +0000

Can you tell me whereabouts in London the ident showing the “Window Panes” – circle of reflecting windows, is?

By: Tele Time

Tele Time — Tue, 24 Oct 2006 14:40:08 +0000

I actuly do like these. much beter than the dancers.

By: adam

adam — Wed, 11 Oct 2006 11:42:51 +0000

they don’t initially hit me as being classic idents.
they feel a bit over cooked.
the channel 4 idents work so well because there is no need for text.
the circular design doesn’t sit well in a wide screen format.
It would have been far better to take examples of circles found in nature than having to comp CGI to look as if people are flying kites in a circle etc…
Just because they cost millions to make, they don’t look worth millions.
usually the simpler the idea the better

By: adam

adam — Thu, 05 Oct 2006 07:02:37 +0000

Cannot wait till saturday.

By: Mouail

Mouail — Wed, 04 Oct 2006 12:25:18 +0000

They look beatiful, the new logo are beautiful too. I’m French and the French TV is very late by report the British TV. Please correct my mistakes! Thank you.

By: scott webb

scott webb — Mon, 02 Oct 2006 08:24:29 +0000

You can see all the new idents in a montage at this link:
http://www.youtube.com/watch?v=ofTBnuXpa-8

By: Sean

Sean — Sat, 30 Sep 2006 20:39:12 +0000

IMO these are five thousand times better than the dancers! The dances look nice as a one-off an event at a stadium perhaps or the vote section of Eurovision; but these were never meant for idents!

The new ones are great! It’s the kind of thing you see on European TV but never before in the UK. Reminds me a little of Ned1 in the Netherlands. the only complaints I have is the red at the end of the bike ident is too strong and a little unnecessary. Also the kites at the end of the kite ident look very fake. The end of the football one just looks weird!

By: Alexander Sakker

Alexander Sakker — Sat, 30 Sep 2006 13:42:29 +0000

Oh come on BBC – what was wrong with Gill Sans and the Globe? Red Bee seems to be progressivly undoing all of Lambie-Narin’s great work.

By: Mark

Mark — Sat, 30 Sep 2006 10:21:15 +0000

Reminds me of Sky.

By: Dynamo_ace

Dynamo_ace — Sat, 30 Sep 2006 09:50:04 +0000

It looks like the best of both worlds. You get the concept of the Dancer idents with classic globe like logo.

By: Andy OZ

Andy OZ — Sat, 30 Sep 2006 03:40:18 +0000

The best aspet of these is the music, particularly the football one. I like that the BBC kept a signature music tune, as that is one of the best aspects of the dancers.

I like these…but they are not as unique as the dancers, which I still love.