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SBS in Australia has two additional digital channels, one is SBS World News and the other is SBS Electronic Program Guide. This ident is from the EPG channel. The songs played on the channel change constantly, but the video I’ve posted has End of May by Keren playing in the background.
This was recorded in March but the format is exactly the same.
Here are some stills showing the set and some of the design used in Seven News broadcasts. I like the transparency used in the news bar on the bottom of the screen too. The image behind the anchor of the control room isn’t that exciting though.
Click on image to enlarge. (You will be taken to Flickr. to view)
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I’ve only seen this a few times and I’m not sure if its still even running but its just a promo for Ten’s Sunday night line up of Law and Order and N.C.I.S. The most interesting part of this is the not so subtle Ford cars used in it, the whole thing being no doubt paid for by Ford.
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After my inital shock from the less then ordinary first ident from ABC2 a whole series of rather cool ones has come out. This is the first one I’ve seen in the new series and while its a really simple idea I think the variations that could come of it are endless.
If you’ve seent the BBC2 Idents its kind of like that logo has escaped its yellow box and is touring Australia.
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This is the second in a series of “water” themed idents from SBS. The blue one is still my favourite in the series but they are all excellent. At the moment SBS probably have the best idents on TV, as simple as they are, they are still better then most of the stuff being made.
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This series of idents has been running for ages on the ABC. They update them now and then but you can still see ones that are years old get an airing, which is either a sign of longevity or continued budget cuts at Australia’s national broadcaster (which is completely ad free). All the promo’s end with the tag line “every *something*, everyones” ABC. In this case its “every twist”. The tag is a reminder that the ABC is owned by the taxpayers of Australia.
There haven’t been any real stand out versions of this ident, but whatever I can find I will post.
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Lately when there isn’t time for a full 30 second ident Ten have been whipping out these. I’ve only seen a few of them and theres only so much you can do with the idea, but nonetheless there kinda fun, but as I’ve said before I really am over the whole ‘Seriously’ campaign. I’m 20 and the only other Ten slogan I can remember is ‘Turn Me On’, and Seinfeld was still on then so its definitely been a while.
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Since the launch ABC2, the digital only channel has been getting promoted on ABC1 and on pay tv which it is also broadcast on. This is one of the promos telling people who don’t have digital tv what there missing out on (but much more subtle then that). There are a few more of these ads, all shot from inside a car and I’ll post them soon.
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